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Copyright 2005 Anton Cheranev

Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.

Although no SEO company can guarantee a high ranking for your site, here are some tips for raising your search engine ranking. Using these tips will not get you to the top unless your site is the best out there, but they will at least put you into the positioning that you truly deserve. After all, the internet is basically a free market. You will naturally flow into the place that you deserve and many search engines try to insure that you do not rise above or fall below this position. This is why they are so strict, and this is why you must keep yourself on good terms with them.

1) Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for websites similar to yours and taking a look at their articles for ideas. The more content you have the better. It is generally a good idea to have between three hundred and five hundred words per page, but more important than a quantity of content is the quality of the content that you are providing. You cannot just put out three hundred words of jargon and expect your visitors to find it interesting and stick around for the long haul.

2) Your website’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that.

3) Search terms should be written out in text, instead of graphics. If you do use pictures, be sure to give them alt tags. The alt tags in your pictures are almost as important as text. It’s also a good idea to put some of your key words in links to other pages. In the eyes of a search engine it is almost as good to have a link to a page full of the content that the visitor is looking for as it is to have the content that the visitor is looking for on your page. If a visitor is looking for something that you are linking to and he or she finds your page, they may look around your site on the way through.

4) The title of your page is very important, and making sure that you choose it wisely will make a big difference. Terms such ‘free article on safe children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles, for example – they would get you a high ranking. The title area is the most important place to include your keyword phrases, so make sure that you put them all in.

5) The navigation menu that appears on each page of your website should include your page’s title.

6) Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some niche keywords too.

7) Make sure that you don’t have a lot of irrelevant links on your site. The more closely related to your site your links are, the better your chances of being ranked in a higher position.

You need to periodically update the content of your website, even if it’s only a slight change, as websites like sites that are kept updated.

9) You need to consider the fact most search engines don’t like automatic submissions or multiple submissions – submit once, manually.

10) Always be on the look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competition.
About the Author

Not long ago, I didn’t know ANYTHING about Internet marketing… However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Here’s how: http://www.PlugInProfitSite.com/main-10917

For anyone who’s ever done keyword research, brainstorming new ideas can be a challenge. There are a lot of tools out there right now, but few tap directly into the brain of Google. This method actually allows you to explore the inner-workings of Google using their own tool.

STEP 1

Go to google suggest http://www.google.com/webhp?complete=1&hl=en

STEP 2

Type in the root keyword you’re trying to SEO for or brainstorm around. If you haven’t used this tool before, then listen closely.

{{{DO NOT PRESS SEARCH}}}}

Just wait and results will pop up with the top 10 most popular searches on google for that phrase and 10 others.

STEP 3

How the heck do I get 270 new ideas from this? Ok, lets pretend our niche is “exercise”.

Typing in exercise brings you:

exercise exercise equipment exercises exercise ball exercise bikes exercise bike exercise videos exercise programs exercise machines exercise routines

Want 270 More ideas now?

Type in exercise and the letter A, B, C (27 letters in the alphabet, 10 results come back each)

JUST FOR SHOW..

Here were the top results for “exercise” and the letter “A”

exercise at home exercise and pregnancy exercise addiction exercise and fitness exercise and weight loss exercise and depression exercise and health exercise and stress exercise abs exercise articles

And how do i know google actually gives you the top 10 real searches?

Quote From Google (Quotation comes from : http://labs.google.com/suggestfaq.html ) Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history.

Here’s another neat place to check out what’s shaking on the web with relation to google and keywords.. Very Interesting..

http://labs.patrickgaskill.com/googlealphabet/
About the Author

Daniel is the owner of a local advertising and marketing company and has worked as an online marketer for over seven years. Daniel’s book comes out in January covering everything you need to know about writing newsletters for online publishing.

Http://www.newsletter.answerswanted.com

If you run a business and you could place your phone listing or Yellow Pages ad in every phone book in the country, would you? Maybe not, if you sold a locally distributed product or service and didn’t have any reason to want the business to grow beyond the reach of the local phone book. But, what if . . . you sold a product or service that you wanted people traveling through your area to know about? What if you sold a product or service that was easily distributable world-wide? Of course you would want to spread your listing far and wide.

There are lots of directories out in cyberspace. There are those that are industry specific, those that are locale specific, some for free, and some require you pay a fee. But, they all have one thing in common. People use them. And, as long as people use them . . . so should you. If you want me to find your web site, you want to place your ad or URL data everywhere I might look for you. Why? Because you want me to buy, sell, subscribe, contribute, or other from you instead of your competitor. While Google and MSN would like you to believe that the whole world searches them and them alone, they are wrong. Myself, I’ve grown annoyed at searching major search engines and finding pages of nothing relative to my search, or pages that are nothing but search script generated garbage. So, I personally search a variety of directories.

But, say you are joined at the hip with Google, MSN, or any of the other major search engines. And being so inclined, do only search their services. Guess where some of their collected data comes from? That is correct, other directories! And, directories are an excellent “relative link” for search engines to find pointing towards your site. Now, I am not suggesting not using the major search engines. By all means do!

There are SEO Experts that swear by page optimization your web site gets higher ranking with search engines. Others will tell you that writing articles gets you the best ranking. And, others will claim text ads, classified ads, e-books, link engines, link exchanges, and so-on and so-forth, get you a better ranking. Myself, I think a little differently. I think you need to do all of it, plus stand on the street corner periodically and announce to the world who you are and what you do. That’s what is required to promote your web site to the fullest. And, unless you already get a million or so hits at your site daily, you need to promote your web site as much as possible.

Here are some new directory sites for you to add your URL data to:

Datajam’s Cool Sites Index http://www.djam-promo.com/ is a FREE/Any Topic Directory that will start writing articles about sites listed in its database at random. This gives Users a potential second method of promotion.

djamSEARCH http://djamsearch.djam-promo.com/ is a FREE/Any Topic Directory that promotes User sites by bringing multiple listings of sites when a search category is selected.

PromoSEARCH http://promo.glwb.info/ is a FREE/Any Topic Directory that is very search engine friendly. It is still under development but is accepting site data.

MGLResources http://mglconstruction.com/Resources2.asp is a new FREE/Construction Trades Directory. It is a good place to add your site data if you have anything to do with construction, building materials, or are a Contractor.

WebDirectory http://djam-promo.com/WebDirectory/ is a new FREE/California by City Directory that invites California based sites to add their data to its database.

Feel free to visit any of the sites noted above and add your web site information. While you are at it, feel free to register at djam-promo.com, it is free and we would like to see some new users join us.
About the Author

Rich Brunelle is CC&BW for datajam’s Internet and a known dysfunctional non-conformist that has never followed the pack anywhere. You can visit his sites at http://djam-promo.com http://datajamsinternet.com http://djamSEARCH.djam-promo.com http://promo.glwb.info/ or drop him an email at mailto:datajam@comcast.net if you’d like to comment.

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

* The impression rate * Your ad position * Click thru rate (CTR) * Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let’s quickly sum-up the concept how Google displays your ads in its sponsored results:

Daily budget controls frequency of your ad display

The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don’t have enough impressions per day).

Ad position depends on the Rank Number

The higher the rank number, the higher is your ad’s position on the page. The rank number is calculated based on the following formula:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

Now we’re ready to explore what practices are more likely to help us improve PPC campaigns performance:

Improve Ad Delivery

If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.

Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.

However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.

Improve Ad Delivery per Keyword

Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.

If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.

Optimize your Adgroups

As mentioned above, each campaign has one or more adroups that all share campaign’s impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.

To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.

Analyse your Clicks

Make sure the clicks are made for specific, targeted keywords. If you’re getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.

Optimize your Ads

Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won’t chose wisely, you’ll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature – in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make – buy your product, download the white paper, sign up for a free trial, etc.

PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.

The story of lust, enticement and seduction continues. In real life, in digital life. Making sense of Marya’s statement in this age and time if you are a webpreneur, the same would be “all really great websites are articulate, and textual seduction is the surest way to actual success.” If the web is your playground then Google and other search engines are the studs. You gotta entice them. If you do manage it’s an instant love affair, between success and you that is. The way to entice the search engine is SEO.

SEO - the tool to search engines success

Search engine optimization (SEO) is an established process of improving how your web site interacts with search engines and thereby improving your free (organic) search engine result pages listings. SEO uses a set of methodologies aimed at improving the visibility of a website in search engine listings. It involves a process of improving web pages so that it ranks higher in search engine for targeted keywords.

The Question is Why SEO?

Consider this you have a website that sells a travel related product or service. In November 2005 there were 6769166 searches for “travel” in Overture alone. Probably more in Google. That means around 15,000,000 searches for “travel”. Now suppose if you were to pay for a sponsored campaign. The pay per click for a travel related keyword ranges from $1 to $10. That means to get a decent position you would need to spend atleast $4 per click. Mind you, not per prospect, but per click, from a person who could be just about anybody and not necessarily your potential customer.

Compare this with if your website was “search engine optimized”, the cost of getting this clicks over a time would be almost nil.

Search engine optimization strategies enable your website

– to achieve top positioning without a continuous payment for positions – make your site inherently strong to have look term effects on search engine – free listings tend to have a higher click-thru ratio than sponsored listings

SEO TECHNIQUES

There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques.

The Success Mantra

If you have a website, SEO is your mantra to success. A good SEO campaign is one which follows the rules and makes your site inherently strong to give long term benefits. Remember “all really great websites are articulate, and textual seduction is the surest way to actual success.”

Puneet Mehrotra is a web strategist at www.Cyberzest.com and edits www.MidnightEdition.com you can email him on puneet@cyberzest.com

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