Burf.com

If, as author Philip K. Dick wondered, robots dream of electronic sheep, their collectivist cyber-equivalents, botnets live for the fleece. Used to enable or commit several types of fraud, including click fraud against PPC providers such as Google, Yahoo and the host of smaller pay-per-click programs, botnets are proliferating across the Internet at an alarming rate. The only thing matching the increase in criminal use of botnets is the increasing sophistication of their operators.

“The level of sophistication that we’re seeing – and the speed at which new fraudster techniques are introduced – is tremendous,” says Keren Levy, director of the Online Threats Managed Services group at RSA Security. In June of this year RSA Security and Panda Software collaborated to detect and dismantle one of hundreds of botnets operating online, one that was specifically designed to commit click fraud.

“Botnets are a silent epidemic,” states Ryan Sherstobitoff from Panda Software as he ducks behind a row of trade-show booths to find a quieter place to speak. “The botnet we recently helped dismantle with RSA had infected over 50,000 computers with the Clickbot.A Trojan. Imagine if each of those 50,000 computers made the botnet controller one dollar each day the system operated. If it takes us a few weeks to shut him down, the operator makes millions.”

Read the whole Story here

By Bill Platt, the Phantom Writers© 2006

These days, all search engine optimization gurus only seem to
talk about Google, as if Google was the only search engine on
the Internet.

Of course, we all know that there really are hundreds of search
engines and directories available to us, and we know that some
of the smaller search engines serve a very tight niche of users.

Honestly, I can understand why there is a lot of press on Google,
because after all, granddaddy Google is the biggest of the big.
We know that millions of people use Google daily for their search
activities, and we know that our websites receive a lot of
traffic from Google.

There are actually four reasons why you would want to extend your
search engine marketing activities beyond Google. I will discuss
each of those reasons here:

Reason #1: Targeted Traffic

Niche content search engines can be a very powerful force in
your marketing arsenal.

For example, suppose you have a website dedicated to helping
sell real estate. Does it make better sense to list a house for
sale in Google or in one of the many real estate search engines?

Let’s face facts. When we look for tightly focused content such
as real estate listings, we generally seek out a search engine
that will serve our search the best. When searching for a new
home, an individual may begin his or her search at Google to find
the real estate search engines, but once the niche search engine
has been found, there is no need or desire to return to
granddaddy Google. The real estate search engine will allow the
individual to search through cities and neighborhoods, prices,
features and pictures, to find just the house they feel might
strike their fancy.

Even in the game of Internet marketing, a niche content search
engine or directory can be a very powerful addition to your
marketing portfolio. It is only a matter of searching out and
locating the niche content search engine or directory that serves
your particular niche the best.

Reason #2: Costs Management

The Big Three have each developed their own pay-per-click search
models. And, because they are the Big Three search engines, they
can also afford to charge advertising rates that permit them to
be among the most profitable enterprises on the Internet.

The perception of pay-per-click pricing at the Big Three is that
the little guy can afford to advertise with them. But with every
Internet marketer on the web trying to compete for Big Three
search traffic, their five cents per-click easily increases to
sixty cents per-click, and in some industries, it can climb to
five or fifty dollars per-click.

The pay-per-click “auction mentality” really kicks into hyper-
overdrive in some industries. And the Big Three eat it up, as do
their stockholders. Each day, they dance their way to the bank
with your money in tow.

The smaller niche search engines may not serve as much traffic,
but they definitely allow you to reach more people for the same
money. You can reach people who are more inclined to buy your
goods and services, because they were searching on a niche
website, and you can get their traffic for a lot less money than
it would cost you to get the same prospect from any of the Big
Three search engines.

Reason #3: Linking for Google Placement

For those of you who are still involved in the Google PageRank
chase, the smaller search directories can be counted on as a
really valuable asset in your linking portfolio.

Many of the smaller search directories carry some pretty decent
PageRank with them.

For example:

• Blog-Search.com carries a PR6.
• Search66.com carries a PR6.
• GoArticles.com carries a PR6.
• SearchWarp.com carries a PR5.
• SitesOnDisplay.com carries a PR5.
• SearchRamp.com carries a PR5.
• MixCat.com carries a PR5.
• TorontoMalls.com carries a PR5.
• OutdoorHits.com carries a PR4.

• FindYourForum.com carries a PR4.

  As you are already aware, the PageRank of a website that is
  pointing to your website plays a role in determining the value of
  your own website in the Google PageRank calculations, thereby
  increasing your chances of gaining ground in the Google SERP’s
  (Search Engine Result Pages).

  Targeted directories pass their PageRank value to the websites
  that list with them, which is great for your website.
  Additionally, getting placed into these directories is often
  cheaper and easier to accomplish, than with any other method of
  linking for the purposes of increasing PageRank.

  Reason #4: Extra Traffic

  Yahoo, MSN, WindSeek.com, ExactSeek.com, and many others are
  making changes, improving their results, and trying to position
  themselves to compete toe-to-toe with Google or to compete for
  searchers not happy with Google’s search product (yes, there are
  actually people out there who do not like to use Google). These
  non-Google engines are currently serving millions of additional
  searches a day or month.

  The Big Three: Google, Yahoo and MSN only served 73% of the
  Internet’s search traffic in July 2005
  (http://searchenginewatch.com/reports/article.php/3099931), and
  81% of the search traffic in November of 2005
  (http://searchenginewatch.com/reports/article.php/2156451). These
  percentages are based on a rough estimation of just over 5
  billion searches per month.

  Even on the November 2005 numbers, search engines that are NOT in
  the Big Three are delivering 950 million searches per month. That
  is a lot of additional traffic!

  If your search engine marketing activities are focused only on
  the Big Three, or even worse, only on granddaddy Google, you are
  throwing away anywhere from 20% to 53% of your potential customer
  base!

  Locating The Smaller Search Engines and Directories…

  Here are a few resources that can help to find hundreds of the
  smaller search engines and directories that may be available to
  you:

  Independent Search Engine & Directory Network – http://www.isedn.org/

  Yahoo Search Engine & Directory Listings – http://dir.yahoo.com/Computers_and_Internet/Internet/
  World_Wide_Web/Searching_the_Web/Search_Engines_and_Directories/

  International Directory of Search Engines – http://www.searchenginecolossus.com/

  Small Search Engines and Directories Really Do Matter…

  I have just outlined four reasons why the smaller search engines
  and niche directories should matter to those of us who market our
  goods and services on the Internet. I have also given you a
  starting point for locating these excellent search websites.

  Sure, it might take a little bit more time to get listed in these
  smaller resources, but if you calculate how much time you spend
  developing your positioning in the Big Three, then it really is
  not that much of a time investment after all.

  The smaller directories can help us to improve our Google
  PageRank. They can help us to get more mileage from our
  advertising dollars than what we can get from the Big Three.
  They allow us to tap into additional sources of targeted traffic
  with a real potential for increasing our sales and profits. And,
  the best reason to use the smaller search engines and directories
  is that they actually serve another 950 million searches a month.
  ============================================================
  Bill Platt is the owner of http://thePhantomWriters.com
  Article Distribution Service. He has been ghost writing for
  clients since 1999, and he has been distributing client articles
  since 2001. Bill regularly maintains his database of submission
  resources, and he applies the human touch to every article
  distribution. By reviewing every article and manually selecting
  where it will be distributed, publishers and webmasters trust
  that he will send only the most appropriate articles to them.
  ============================================================

  Copyright © 2006 Jayde Online, Inc. All Rights Reserved.

  SiteProNews is a registered service mark of Jayde Online, Inc.

By Mark Daoust© 2006

Starting a website used to be relatively easy. Register a domain
name, get a virtual hosting account, setup a basic looking
website, then choose from the literally hundreds of marketing
agencies that were willing to send traffic to your site for a
relatively small price. A lot has changed since 1999 on the
Internet, and maybe nothing so much as the way we market our
websites.

Some may be tempted to say that marketing has become easier in
today’s Internet. We know more about user’s expectations and
are able to better target our ads to users who are interested in
our websites. Through programs such as Google Adsense and
Yahoo’s Contextual Marketing programs, we can be relatively
certain that the clicks for which we pay are from people who are
actually interested in our programs (of course there are issues
of click fraud, but that is not the focus of this article).

But because our advertising choices have been effectively
slimmed down to just a few major ad networks, finding a great
deal in advertising has become much harder. Every website owner
is rushing to the major ad networks which creates a scarcity of
ad spots. The result is that ad prices are being driven up – and
your profits are being driven down.

After a little research, however, I learned that the small,
upstart, great value advertising options had not died. It gave
me hope that the good things of the early Internet could still
be alive in today’s webbed world.

Advertising on Blogs

Blogs are big. There is no doubt about it – everyone is starting
a blog. My wife even started a blog last month
(http://www.thelazywife.com – please excuse the shameless
promotion of her blog) with the hope of making a little side
income. Blogs are relatively easy to setup and maintain, and
with so many people talking about blogging successes, they have
become an attractive option for those looking to bring in an
additional income.

This is good for advertisers. The blogging boom has created a
buyers market for advertising. Most bloggers are trying to make
money from contextual advertising and are seeing some levels of
success, but most would like to see more money from their blogs.
The result for the rest of us is that buying ads on blogs can
bring quite a bit of traffic without having to pay a great deal
of money.

If you need proof of this, just head on over to BlogAds
(http://www.blogads.com/). BlogAds is an invitation-only network
of blogs offering advertising on their websites. Each site is
categorized which allows advertisers to target their ads. The
best feature of BlogAds, however, is the ability to not only see
the site that you will be advertising on, but also the ability
to see the site itself as well as how much estimated traffic
that site will receive while your ad is live.

Some of the prices are more expensive, but if you choose wisely
and create a decent ad, seeing an effective clickthrough cost of
$0.05 to $0.10 is attainable. For my wife’s blog we purchased
several ads across a handful of targeted blogs. Currently we are
on pace to seeing an effective clickthrough rate of about
$0.05/click. That is effective advertising.

There are other blog ad networks besides BlogAds, and many blog
owners would be happy to accept an advertiser if you were to
approach them. The traffic on blogs is real, and with the number
and popularity of blogs, finding a good advertising deal is not
too difficult.

Finding Upstart Ad Networks

One of the beautiful things about the late 1990’s was the sheer
volume of upstart ad agencies. Although none of these groups
were able to generate the traffic that any of the mega agencies
of today are able to generate, these upstarts usually were able
to provide solid traffic for a true bargain in an attempt to woo
new advertisers.

Upstart ad networks, although a lot less visible today than they
once were, can be found in a multitude of ways. They usually do
not have a lot of press around them, and they probably have only
a few quality websites in their network, but they do exist and
they can be a good advertising outlet. More and more these
networks are focusing on vertical markets (such as an ad network
that deals only with Internet marketing). To find a network like
this, you should familiarize yourself with the major websites in
your industry. Pay attention to who is serving their advertising
(you can usually figure this out by viewing the source of the
page) and check the rates of advertising. Most of the time you
will find a major ad network behind the ad, but from time to
time you can find an absolute steal.

New Search Networks

With Google Adsense, Yahoo Marketing, and the upcoming MSN Ad
Center (in Beta), it would be reasonable to assume that search
engine marketing has turned into a virtual oligopoly.
Thankfully, this is not the case. Not only are there new types
of search engines being formed that will undoubtedly challenge
search as we know it, there are traditional search networks that
offer legitimate advertising options.

The ISEDN (http://store.exactseek.com/) is a group of smaller
search engines and directories that have banded together to
offer advertisers an alternative to the more expensive search
engine options. Although the traffic of the current 165+ search
engines that make up the ISEDN (Independent Search Engine &
Directory Network) is not at the level of the major search
networks, the group still boasts a fairly impressive search
volume of over 150 million monthly searches.

Most people would avoid advertising on a small search engine
like many of the ones found in the ISEDN because off the lack of
search volume as well as the question of whether the vendors are
offering legitimate traffic. However, as a group, the ISEDN is
able to leverage their traffic, remove the incentive of offering
bad traffic by offering their ads for a flat fee
($4/keyword/month – minimum 3 months), and offer an ad product
that can theoretically reduce an advertiser’s cost to an
insignificant level. This may be one of the reasons that the
network sees the majority of its advertisers renew after the
first three months.

In addition to search networks like the ISEDN, alternatives to
search engines are starting to gain steam. Websites such as
Digg.com, Del.icio.us, and Wikipedia are changing the way we
find information on the Internet. While these are not a pure
replacement for search engines, they are becoming a very popular
way to find new websites. Most of these new social network
websites do not currently offer advertising, but these could
provide a very good alternative to the major search networks in
the near future.

Be Crazy – Relive 1999

The web has certainly changed, and maybe nothing has changed
more than the way we advertise. The days are gone when
establishing a successful website was an easy task.

Paid advertising can be a quick shortcut to launching your
website. Many website owners avoid paid advertising because it
is usually expensive, and seeing a real return on the investment
can be tricky. But if you look around, be creative, and keep an
open mind, there are plenty of bargain advertisements that can
bring quality traffic to your website.
============================================================
Mark Daoust is the owner of Site Reference
(http://www.site-reference.com). If you want to reference this
article, please reference it at its original published location:
(http://www.site-reference.com/articles/General/
Advertising-Like-Its-1999.html)
============================================================

Copyright © 2006 Jayde Online, Inc. All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.

Today even 6 year old kids know that content is the king of Internet. If you have good and relevant content, search engines will find your site faster, people will visit this site more often, and you will be enjoying targeted traffic.

The most popular strategy to get a wider publicity for your website content is article submission. Perhaps you already tried this. If not, go to any search engine and submit keyword ‘article’ or ‘article submission’, and you will see tons of pages dedicated to articles and their submission.

Like many others, I also tried article submission for my website, and was effective. But under the harsh article flood on the market today, it is not that easy to get your website to the top of search engines. I already started to feel blue about article submission, and then it struck my mind…

I can use anchor text with my keywords in the submitted articles!

I tried it, and now I am on the 1st page in Google for my keyword with over 70,000,000 competing pages!!

For those who do not know what is anchor text I will give a brief explanation.

If you put website URL in the text, this URL will be clickable. This means when your point mouse to this URL, you can click it and get forwarded to the site page indicated in URL. Perhaps you noticed that sometimes you can see a simple text which is linked to a special URL. The text does not have any http://... in its body, but when you point your mouse to this text, you see that it’s linked to URL. Clicking on this text will get you to the page indicated in the URL to which this text is linked.

So, anchor text is a simple text that is linked to URL with the help of HTML code. In other words, anchor text is hyperlinked text like this Your Website Name

Anchor text isn’t new to Internet marketing at all, and I was really amazed why changing simple http://... in my articles to anchor text got me to the Google top. After asking some questions on Internet marketing forums I got the explanation.

Today most of the search engines count heavily towards ranking of your website using anchor text. If you use the keyword or keyphrase of your website as the anchor text and link this text to your website URL, search engines will gulp this info faster and will rank you higher on this keyword/keyphrase. And now imagine that you have submitted your article with proper anchor text and URL to some article engines – they will distribute it worldwide. You will get hundreds of pages where the anchor text will be increasing your rank for any keyword you put in this anchor text.

In my case, I had many articles that were already submitted to article directories. These articles got indexed by Google, having some PR. I just changed the info in article resource box, i.e. put anchor text instead of simple http://... You see: one little change gave me lots of pages with PR that had my keyword and my URL! Within few days I got on the 1st page in Google, Yahoo, MSN, AOL, AllTheWeb and AltaVista for my keyword.

It worked for me, it will work for you too.

Surely there are more tiny tips how to squeeze more from anchor text, but disclosing everything in one article isn’t smart. Search on this topic, and you will find many useful things to get ranked higher with anchor text strategies.
—————————————————————
Resource box.
Nick Bokhonok
Inventor and Owner of Auto Content Publisher

Copyright 2005 Anton Cheranev

Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.

Although no SEO company can guarantee a high ranking for your site, here are some tips for raising your search engine ranking. Using these tips will not get you to the top unless your site is the best out there, but they will at least put you into the positioning that you truly deserve. After all, the internet is basically a free market. You will naturally flow into the place that you deserve and many search engines try to insure that you do not rise above or fall below this position. This is why they are so strict, and this is why you must keep yourself on good terms with them.

1) Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for websites similar to yours and taking a look at their articles for ideas. The more content you have the better. It is generally a good idea to have between three hundred and five hundred words per page, but more important than a quantity of content is the quality of the content that you are providing. You cannot just put out three hundred words of jargon and expect your visitors to find it interesting and stick around for the long haul.

2) Your website’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that.

3) Search terms should be written out in text, instead of graphics. If you do use pictures, be sure to give them alt tags. The alt tags in your pictures are almost as important as text. It’s also a good idea to put some of your key words in links to other pages. In the eyes of a search engine it is almost as good to have a link to a page full of the content that the visitor is looking for as it is to have the content that the visitor is looking for on your page. If a visitor is looking for something that you are linking to and he or she finds your page, they may look around your site on the way through.

4) The title of your page is very important, and making sure that you choose it wisely will make a big difference. Terms such ‘free article on safe children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles, for example – they would get you a high ranking. The title area is the most important place to include your keyword phrases, so make sure that you put them all in.

5) The navigation menu that appears on each page of your website should include your page’s title.

6) Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some niche keywords too.

7) Make sure that you don’t have a lot of irrelevant links on your site. The more closely related to your site your links are, the better your chances of being ranked in a higher position.

You need to periodically update the content of your website, even if it’s only a slight change, as websites like sites that are kept updated.

9) You need to consider the fact most search engines don’t like automatic submissions or multiple submissions – submit once, manually.

10) Always be on the look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competition.
About the Author

Not long ago, I didn’t know ANYTHING about Internet marketing… However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Here’s how: http://www.PlugInProfitSite.com/main-10917

For anyone who’s ever done keyword research, brainstorming new ideas can be a challenge. There are a lot of tools out there right now, but few tap directly into the brain of Google. This method actually allows you to explore the inner-workings of Google using their own tool.

STEP 1

Go to google suggest http://www.google.com/webhp?complete=1&hl=en

STEP 2

Type in the root keyword you’re trying to SEO for or brainstorm around. If you haven’t used this tool before, then listen closely.

{{{DO NOT PRESS SEARCH}}}}

Just wait and results will pop up with the top 10 most popular searches on google for that phrase and 10 others.

STEP 3

How the heck do I get 270 new ideas from this? Ok, lets pretend our niche is “exercise”.

Typing in exercise brings you:

exercise exercise equipment exercises exercise ball exercise bikes exercise bike exercise videos exercise programs exercise machines exercise routines

Want 270 More ideas now?

Type in exercise and the letter A, B, C (27 letters in the alphabet, 10 results come back each)

JUST FOR SHOW..

Here were the top results for “exercise” and the letter “A”

exercise at home exercise and pregnancy exercise addiction exercise and fitness exercise and weight loss exercise and depression exercise and health exercise and stress exercise abs exercise articles

And how do i know google actually gives you the top 10 real searches?

Quote From Google (Quotation comes from : http://labs.google.com/suggestfaq.html ) Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history.

Here’s another neat place to check out what’s shaking on the web with relation to google and keywords.. Very Interesting..

http://labs.patrickgaskill.com/googlealphabet/
About the Author

Daniel is the owner of a local advertising and marketing company and has worked as an online marketer for over seven years. Daniel’s book comes out in January covering everything you need to know about writing newsletters for online publishing.

Http://www.newsletter.answerswanted.com

If you run a business and you could place your phone listing or Yellow Pages ad in every phone book in the country, would you? Maybe not, if you sold a locally distributed product or service and didn’t have any reason to want the business to grow beyond the reach of the local phone book. But, what if . . . you sold a product or service that you wanted people traveling through your area to know about? What if you sold a product or service that was easily distributable world-wide? Of course you would want to spread your listing far and wide.

There are lots of directories out in cyberspace. There are those that are industry specific, those that are locale specific, some for free, and some require you pay a fee. But, they all have one thing in common. People use them. And, as long as people use them . . . so should you. If you want me to find your web site, you want to place your ad or URL data everywhere I might look for you. Why? Because you want me to buy, sell, subscribe, contribute, or other from you instead of your competitor. While Google and MSN would like you to believe that the whole world searches them and them alone, they are wrong. Myself, I’ve grown annoyed at searching major search engines and finding pages of nothing relative to my search, or pages that are nothing but search script generated garbage. So, I personally search a variety of directories.

But, say you are joined at the hip with Google, MSN, or any of the other major search engines. And being so inclined, do only search their services. Guess where some of their collected data comes from? That is correct, other directories! And, directories are an excellent “relative link” for search engines to find pointing towards your site. Now, I am not suggesting not using the major search engines. By all means do!

There are SEO Experts that swear by page optimization your web site gets higher ranking with search engines. Others will tell you that writing articles gets you the best ranking. And, others will claim text ads, classified ads, e-books, link engines, link exchanges, and so-on and so-forth, get you a better ranking. Myself, I think a little differently. I think you need to do all of it, plus stand on the street corner periodically and announce to the world who you are and what you do. That’s what is required to promote your web site to the fullest. And, unless you already get a million or so hits at your site daily, you need to promote your web site as much as possible.

Here are some new directory sites for you to add your URL data to:

Datajam’s Cool Sites Index http://www.djam-promo.com/ is a FREE/Any Topic Directory that will start writing articles about sites listed in its database at random. This gives Users a potential second method of promotion.

djamSEARCH http://djamsearch.djam-promo.com/ is a FREE/Any Topic Directory that promotes User sites by bringing multiple listings of sites when a search category is selected.

PromoSEARCH http://promo.glwb.info/ is a FREE/Any Topic Directory that is very search engine friendly. It is still under development but is accepting site data.

MGLResources http://mglconstruction.com/Resources2.asp is a new FREE/Construction Trades Directory. It is a good place to add your site data if you have anything to do with construction, building materials, or are a Contractor.

WebDirectory http://djam-promo.com/WebDirectory/ is a new FREE/California by City Directory that invites California based sites to add their data to its database.

Feel free to visit any of the sites noted above and add your web site information. While you are at it, feel free to register at djam-promo.com, it is free and we would like to see some new users join us.
About the Author

Rich Brunelle is CC&BW for datajam’s Internet and a known dysfunctional non-conformist that has never followed the pack anywhere. You can visit his sites at http://djam-promo.com http://datajamsinternet.com http://djamSEARCH.djam-promo.com http://promo.glwb.info/ or drop him an email at mailto:datajam@comcast.net if you’d like to comment.

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

* The impression rate * Your ad position * Click thru rate (CTR) * Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let’s quickly sum-up the concept how Google displays your ads in its sponsored results:

Daily budget controls frequency of your ad display

The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don’t have enough impressions per day).

Ad position depends on the Rank Number

The higher the rank number, the higher is your ad’s position on the page. The rank number is calculated based on the following formula:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

Now we’re ready to explore what practices are more likely to help us improve PPC campaigns performance:

Improve Ad Delivery

If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.

Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.

However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.

Improve Ad Delivery per Keyword

Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.

If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.

Optimize your Adgroups

As mentioned above, each campaign has one or more adroups that all share campaign’s impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.

To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.

Analyse your Clicks

Make sure the clicks are made for specific, targeted keywords. If you’re getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.

Optimize your Ads

Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won’t chose wisely, you’ll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature – in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make – buy your product, download the white paper, sign up for a free trial, etc.

PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.

The story of lust, enticement and seduction continues. In real life, in digital life. Making sense of Marya’s statement in this age and time if you are a webpreneur, the same would be “all really great websites are articulate, and textual seduction is the surest way to actual success.” If the web is your playground then Google and other search engines are the studs. You gotta entice them. If you do manage it’s an instant love affair, between success and you that is. The way to entice the search engine is SEO.

SEO - the tool to search engines success

Search engine optimization (SEO) is an established process of improving how your web site interacts with search engines and thereby improving your free (organic) search engine result pages listings. SEO uses a set of methodologies aimed at improving the visibility of a website in search engine listings. It involves a process of improving web pages so that it ranks higher in search engine for targeted keywords.

The Question is Why SEO?

Consider this you have a website that sells a travel related product or service. In November 2005 there were 6769166 searches for “travel” in Overture alone. Probably more in Google. That means around 15,000,000 searches for “travel”. Now suppose if you were to pay for a sponsored campaign. The pay per click for a travel related keyword ranges from $1 to $10. That means to get a decent position you would need to spend atleast $4 per click. Mind you, not per prospect, but per click, from a person who could be just about anybody and not necessarily your potential customer.

Compare this with if your website was “search engine optimized”, the cost of getting this clicks over a time would be almost nil.

Search engine optimization strategies enable your website

– to achieve top positioning without a continuous payment for positions – make your site inherently strong to have look term effects on search engine – free listings tend to have a higher click-thru ratio than sponsored listings

SEO TECHNIQUES

There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques.

The Success Mantra

If you have a website, SEO is your mantra to success. A good SEO campaign is one which follows the rules and makes your site inherently strong to give long term benefits. Remember “all really great websites are articulate, and textual seduction is the surest way to actual success.”

Puneet Mehrotra is a web strategist at www.Cyberzest.com and edits www.MidnightEdition.com you can email him on puneet@cyberzest.com

I found another useful thing on http://www.submissionparty.com which helps with formatting your meta data

Goto here