A new revenue stream for Burf or an Experiment?
If you have not noticed, Burf.com is now using the SearchFeed.com advertising feed within its search engine results page. It is directly embedded in to the main page and not the right hand column where you would typically see Adverts. I have made the feed look like it is part of the results and not sponsored links.
Why you might ask?
Though this does products some revenue, I am more interested in how people use it. So far it looks like 1% of people click on Adverts when they release that it is a paid adverts. This is only marginally higher (0.8) than when they were marked as Sponsored Adverts! (Last weeks test) I am not sure why this is because I would expect the click thru rate to be a lot higher.
The next test is to put the feed in to the right column and see what results that produces. Will people think its Google Adsense and assume it is extremely relevant and then click more? I expect there to be a huge drop in click thru’s
